Add “Castle Visit” to Your Next Shopping Day in the Beach

The Jewel Box in Wasaga Beach is one of those special places. I mean where else can you pull up to a castle to do a bit of shopping? Adorned with turrets and crenellations the medieval vibe of this little shopping sensation will transport you back to another time. Earth Angel

But inside the vibe is different. Whether you are seeking that unique special gift for a birthday, wedding, or anniversary, or a trendy new decor item, or a lovely piece of jewellery, odds are pretty good that you will find what you need in the Jewel Box.

This is a family business that is genuinely local and the family, the Osbornes, has a long history in the Beach that dates back to the 1940’s. 

The store owners are Ernie Osborne IV, who has lived in Wasaga Beach for his entire life, and his wife Kathy who has been here for 34 years.  Ernie’s grandparents, Ernie II and Edna Osborne, first opened up a retail store down on the beachfront in 1945.  Ernie’s parents, Ernie III and Elaine Osborne, built  the Castle to operate as a retail business in 1978.  

Beach BagThe family opened the Jewel Box in 1986 in a separate building.  Then in 2003 they merged the Jewel Box inside the Castle where Ernie IV and Kathy now own and run the business along with their children.

Visitors to the Jewel Box are rewarded with an enviable array of gift ideas for all occasions and new decor items added in every season. 

Looking for Canadiana? You’ll find moccasins and maple syrup. 

How about jewellery? There are selections from stainless steel to sterling silver. Oh yes, and 10K gold. And they offer engraving.

Happy staffThe onsite goldsmith can do jewellery repairs and change watch batteries, and replace or adjust watchbands.

So add “Castle visit” to your next shopping day and check it out!

You can visit the Jewel Box in Osborne’s Castle at 489 River Road West, Wasaga Beach or on their Website  

You will also find them on Instagram and Facebook @JewelBoxCastle 

Email  Phone 705-429-4666 and 705-429-5777

Written by

Patti Foley is an east coast native, passionate about writing, digital publishing, photography, and family. She moved to Wasaga Beach from Caledon several years ago, along with her hubby Len. Inspired by the Georgian Bay area, in 2021 Patti launched, a sister publication for her website

Member of the Canadian Association of Journalists

Facebook: @JSGeorgianBay

Instagram: @JSGeorgianBay


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